Why digital marketing is important in 2k23?

 Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service.






Today’s life is a very busy life. So, not many people spend time to watch advertisements on television and radio. Due to equality, even women like men are busy in their professional schedules. Therefore, even they pay less attention to traditional methods of advertisements as well as even hoardings and banners are of less worth. It is totally waste to make efforts on such kind of business promotions. Nowadays, everything is online so, people may like to search for everything on the internet.

To increase the customers as well as to make the business a supreme one digital marketing is the leading way to foster the business. So, the best answer of the question that why digital marketing requires these days is that it is the best opportunity for businessmen to promote their business on large scale with easy access to customers as well as with low advertisement cost. Therefore, digital marketing tools such as search engine optimization, social networking sites, content marketing and so on are some influential ones.




Importance of digital marketing

  • 1. Content Marketing - The term content marketing refers to a method of marketing that includes creating and sharing online content that doesn't just promote a brand, but rather is designed to encourage its audience to visit a brand's website. Brand awareness is increased by using storytelling and sharing information.

  • 2.Search Engine Optimization (SEO) - Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.


  • 3. Search Engine Marketing (SEM) - What is search engine marketing? Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

  • Online Digital Marketing 

 There are 8 types of online digital marketing:

1 - Search Engine Optimization

2 - Social Media Marketing

3- Content Marketing   

4 - Pay- Per-Click

5 - Email Marketing

6 - Mobile Marketing

7 - Marketing Analytics

8 - Affiliate Marketing


Offline digital marketing

1. Radio marketing 
2. TV marketing 
3. Phone marketing